Our vision
A fair price, without the speech
We do not believe you should pay for a shop window, a middleman or a logo in order to wear a beautiful watch.
We design understated, well made models in France, sold at their fair price, and nothing more.
What matters to us
Design first
Every model is designed in France. Case proportions, index length, placement of the monogram: everything comes down to millimetres, and that is where the character of a watch is decided.
A price that can be explained
We sell directly, with no physical shop and no reseller. What you pay goes into the watch: the steel, the movement, the glass, the strap. Not into the chain that stands between it and you.
A watch you keep
No seasonal collection and no design that goes out of fashion. The strap is interchangeable: switching from leather to Milanese mesh is enough to change the character of the watch, without buying another one.
Detail rather than promises
316L steel, Japanese quartz, sapphire glass, 3 ATM water resistance, 24 month warranty. The exact specifications appear on every product page: we prefer figures to adjectives.
41 mm for him, 36 mm for her
Two diameters, designed to sit right on a wrist rather than to take up space. 7.5 mm thick for men, 7 mm for women: slim enough to slide under a shirt cuff.
Straps change without tools, in 18 or 20 mm depending on the size. The same watch goes from leather to Milanese mesh, from the office to dinner.
A watch does not need to shout to be noticed.